By Chuck Martin The small business market is looking more like the mobile consumer marketplace every day. The latest survey results from an AT&T small […]
Continue readingMobile Security &. the Convenience Factor
By Chuck Martin The convenience factor may be a hidden, driving force behind mobile commerce. A new study relating to security strikes me as at […]
Continue readingLoyalty Programs & the Small, Vending Machine Mobile Payment
By Chuck Martin Loyalty programs around small-ticket items may push mobile payments along. Big retailers and brands have long used loyalty programs to entice and […]
Continue readingThe Tablet vs. Smartphone Shopping Revolution
By Chuck Martin Retailers may want to be a bit careful about how to deal with the alleged tablet commerce revolution. Two new studies point […]
Continue readingTravelers Expect More from Mobile on the Road
By Chuck Martin What does it take to cause someone to stop using a commerce app? Some people may download an app they heard about […]
Continue readingMobile Commerce Meets the Mobile Moms
By Chuck Martin Many moms and their mobile devices are inseparable. More than half (51%) of smartphone or tablet owning moms use their mobile device […]
Continue readingMobile Enabled Teens & Discretionary Spending
By Chuck Martin It looks like teens have money to spend and many will be well-equipped to be spending it via mobile. In its twenty-third, […]
Continue readingThe Long, Enduring Life of the QR Code
By Chuck Martin In the middle of the lengthy and comprehensive study on emerging digital platforms by Edison Research and Arbitron I came across a […]
Continue readingWomen Shoppers Want to Shop in Stores, but Open to Mobile Deals While There
By Chuck Martin Much of mobile shopping for women appears to involve traveling to a store to shop. In the no-kidding department of research, a […]
Continue readingMobile Commerce Adoption on the Road
To Chuck Martin No matter where you go these days, there’s a good chance of coming across examples of mobile commerce. As a frequent traveler, […]
Continue readingIn-Store Shopping Easy; Mobile Shopping, Not So Much
To Chuck Martin Mobile shopping has been in the news the last few days, with a host of new studies highlighting the importance of various […]
Continue readingThe Increasing Needs of the Mobile Shopper
It just may be that some mobile shoppers are getting pickier. On Friday, we wrote in this space (Mobile Shoppers & the Hope for Physical […]
Continue readingMobile Shoppers & the Hope for Physical Stores
By Chuck Martin For mobile commerce, the retail store still has a chance to rule. A recent Forrester study found that visiting a physical store […]
Continue readingLiving in the Land of Opt In & Opt Out of Mobile Shopping
To Chuck Martin Some mobile shoppers opt in, others opt out. Then there is the group in the middle. Two pieces of seemingly unrelated news […]
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Books by Chuck Martin
