By Chuck Martin Over the last many months, I’ve been researching and writing a new book about the mobile commerce revolution and the dramatic shift […]
Continue readingMobile Ticketing & the Value Add
By Chuck Martin Replacements for relatively routine activities could be the drivers for some aspects of mobile commerce. A new study around mobile ticketing projects […]
Continue readingUsing Mobile to Help Consumers Buy In-Store
What is the ultimate role of the mobile device in the hands of sales associates? For the last several days I’ve been pondering the recent […]
Continue readingWhat About after the Mobile Purchase?
By Chuck Martin Most of the focus around mobile commerce at retail revolves around everything that happens before the actual purchase. There’s smartphone and tablet […]
Continue readingThe ‘Surprising’ Forecast for Mobile Payments & NFC
By Chuck Martin Whenever projections are made, it often becomes news when the projections are either exceeded or fall short. This phenomenon is often magnified […]
Continue readingMobile Commerce & the Challenges at Stores
By Chuck Martin Many retailers are in the driver’s seat for mobile commerce, but some of them may not yet realize it. Mobile shoppers are […]
Continue readingTablets & Smartphones on the Path to Purchase
By Chuck Martin For mobile commerce, the tablet is getting bigger even as it becomes physically smaller. The wireless device seems to be edging front […]
Continue readingThe Growing World of Mobile Commerce
By Chuck Martin Mobile commerce is still in its relatively early stages. However, the coming growth is projected to be big. Deep inside the massive […]
Continue readingClosing the Location Loop in Mobile Commerce
By Chuck Martin As precise targeting of mobile consumers near restaurants continues to improve, there may be an opportunity to link some of the disparate […]
Continue readingThe 80-20 Rule in Mobile Commerce
By Chuck Martin A new look at mobile power users finds that they spend a disproportionate amount of time using apps compared to average users. […]
Continue readingMobile Commerce & the Resilient Retail Store
By Chuck Martin It looks like the retail store still has a relatively long shelf life. While mobile commerce is transforming the purchasing process, the […]
Continue readingMissing the Mobile Commerce Revolution
By Chuck Martin While a large percentage of actual shopping transactions may not happen on a smartphone, it doesn’t mean the mobile device isn’t having […]
Continue readingThe Mobile Commerce Win: Location, Location, Location
By Chuck Martin Let the mobile location innovation begin! While we regularly see and hear of innovations in how marketers can reach consumers at various […]
Continue readingThe Short Time of the Mobile Purchase
By Chuck Martin The window to reach mobile shoppers may be short with some factors out of retailers’ control. A study from IBM’s Digital Analytics […]
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Books by Chuck Martin
