By Chuck Martin
Location data company PlaceIQ acquired FreckleIoT, a business specializing in location data and foot traffic management, according to the company.
New York-based Place IQ focuses on leveraging audience location data for brands and agencies.
“The addition of FreckleIOT will broaden PlaceIQ’s ability to support multi-channel brands and agencies by bringing further scale to audiences and measurement in key media channels adding strong search and social capabilities in particular–and will expand PlaceIQ’s service footprint to new customer verticals and territories in Canada,” states the PlaceIQ acquisition announcement.
Financial terms were not disclosed.
