The bar for retailers to play in the mobile space to combat showrooming keeps getting higher. Best Buy’s decision to finally match the prices of […]
Continue readingThe Mobile Strategy Is the Strategy
Some interesting insights that pertain to mobile commerce came out of today’s Mobile Insider Summit. In the opening keynote, JWT Executive Creative Director Eric Weisberg […]
Continue readingMobile Impact on the Future of Air Travel
The air travel experience could become a lot more interesting, based on what we heard at the MediaPost Mobile Insider Summit today. In one of […]
Continue readingCommerce and the Mobile Insider Summit
Heading to MediaPost’s Mobile Insider Summit in Florida, I’m going over the who’s who of mobile on the agenda to review what we may learn […]
Continue readingTesting The Old To Work With The New
Since I travel quite a bit and regularly use the airlines’ mobile apps, the announcement today of the testing behind Delta Air Lines’ mobile ticketing […]
Continue readingAugmenting the Mobile Shopping Experience
The verdict is still out in terms of what kinds of interactions mobile shoppers will ultimately experience in stores, but new ideas keep coming. For […]
Continue readingSnowed-in & Mobile Shopping
It looks like a good day in the northeast for some mobile couch commerce. With snow pinning many consumers into their homes, I have to […]
Continue readingMobile Payments: The How vs. the Who
With a steady stream of announcements about the introduction or updating of various mobile payment methods, I have to wonder if it will end up […]
Continue readingThe Great Digital Wallet Gap: Awareness & Usage
The distance between creating mobile wallet technology and people using digital wallets looks like one big information gap. That is, most people are not aware […]
Continue readingTaking Mobile On The Road
Mobile is having an increasing effect on travel, as it creeps into large and small facets of life on the road. Since I travel quite […]
Continue readingThe Global Phenomenon of Mobile Commerce
With the growth of mobile being an obvious global phenomenon, it may be commerce that ultimately hits the sweet spot. I’ve noticed a larger-than-usual amount […]
Continue readingTargeting the Mobile Shopper: What’s Creepy, Part 2?
A few days ago in this space, I wrote about targeting the mobile shopper and raised the issue of what is creepy. Based on a lot of […]
Continue readingOne Device, So Many Ways to Pay
Mobile payments, or the idea of paying using your mobile phone, seem to be providing an increasingly scattered choice of options for customers. I just […]
Continue readingTargeting the Mobile Shopper: What’s Creepy?
As more consumers use their smartphones and tablets while they shop, more marketers are going to try to reach them to help influence what they […]
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Books by Chuck Martin
