Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one […]
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Some Really Young Smartphone Users Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
Continue reading30 Percent Off in 30 Seconds
We recently dropped in to a Foot Locker at a mall to pick up some socks. We selected the package and I pulled out my […]
Continue readingThe Future of Mobile Video?
About a week or so ago I was speaking with someone about a large, empty building Apple was sitting on in North Carolina. We were […]
Continue readingWill People Watch Live TV on a Mobile Phone?
So now along comes Dyle, from a consortium of a dozen major broadcast groups with the intent of delivering live television to mobile devices. A similar service […]
Continue readingGoogle+ App for Android vs. iPhone
The Google+ app finally became available for the iPhone at the App Store after launching for Android some time ago and as one might expect […]
Continue readingMoney to Move Through Mobile
A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are […]
Continue readingSocial Goes Mobile
Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points […]
Continue readingHow Businesses Can Use 2D Barcodes
In 1974, at a Marsh’s Supermarket in Troy, Ohio, a 10-pack of Wrigley’s Juicy Fruit gum was run through a hand-made laser scanner, for a […]
Continue readingMobile Marketing On the Go
With roughly a third of mobile phones in the U.S. now being smartphones, patterns are emerging of how usage of those phones is evolving. With […]
Continue readingBook Publishers Ready for 2D Barcodes?
Book publishers are on the verge of having the potential to be creative with 2D barcodes. I had the opportunity to spend time with some […]
Continue readingSo Many Apps, So Little Time
Ever feel like you have app overload? Think you’ve downloaded too many mobile apps and wish you could delete them all and start over again? […]
Continue readingSmartphone Conversion Continues
The trend of the move to smartphones in the U.S. continues with penetration now reaching 30 percent, based on the latest research from comScore. The […]
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