Mobile self-service is advancing in the mass market. With Walmart’s announcement this week that it is expanding its ‘Scan & Go’ program from 70 to […]
Continue readingThe Customer Role in Teaching Mobile to Salespeople
Some of the sales training around mobile commerce at retail is coming from the customer. Today’s Fast Company story about the challenges of Starbucks effectively […]
Continue readingThe Hidden Influence of Mobile at Retail
Research continues to mount painting a sharpening picture of the evolving role of mobile in the shopping process and it appears that much of the […]
Continue readingThe Road to Motion Commerce
Mobile commerce has the potential to become more physical. As technology evolves and more motion capabilities are included in smartphones and tablets, innovators no doubt […]
Continue readingBehind the Numbers of Mobile Payments at SXSW
Some of the numbers around mobile payments at SXSW initially struck me as a bit low. LevelUp barcode readers for mobile payments were set up […]
Continue readingOn the Collection & Use of Mobile Data
A few days ago in this column, I wrote about the ‘focus on me’ as one of the themes that came through many of the discussions at […]
Continue readingMobile Searching vs. Finding
For mobile shoppers, a simple search may not be enough. The news story today about mobile searching points out that most searches are done from home. This […]
Continue readingSXSW and the Focus on “Me”
One of the themes we heard repeatedly by ad industry executives we interviewed at SXSW Interactive over the weekend was the focus on me. Not technically […]
Continue readingSXSW Thoughts from Industry Leaders
Over the course of SXSW Interactive, we interviewed more than two dozen ad industry executives from within all areas of their organizations. While these video interviews can […]
Continue readingMobile Payments in Search of Customers at SXSW
We didn’t have to go far in our search for mobile commerce at SXSW over the last few days. Concession stands throughout the massive Austin […]
Continue readingThe SXSW Oreo Moment?
It was suggested during OMMA at SXSW Interactive that “Oreo Moment” would be the most commonly heard phrase from the stage over the course of […]
Continue readingLive at SXSW: The Grumpy Cat
A few days ago, after MediaPost’s OMMA Mobile and Social events at SXSWi, I rode up the elevator at the AT&T Conference Center with a […]
Continue readingGore vs. Porn vs. Muppets
Conference programmers can never be challenged for skipping an interesting juxtaposition of keynote speakers at SXSW. Dueling afternoon keynotes were held by AL Gore, who packed […]
Continue readingMobile, Social Take the Stage at SXSW
At an absolutely packed house at OMMA Mobile at SXSW Interactive in Austin today, attendees at the Austin event heard a wealth of insights from […]
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Books by Chuck Martin
