Coupons and offers in the world of mobile continue to find their way, looking for the paths of least consumer resistance. Established offers have included […]
Continue readingMobile Shopping This Holiday
After the last holiday shopping season, some agencies and brands were surprised at what happened. Some saw unexpected patterns of mobile and tablet usage, both […]
Continue readingThe Shifting Dynamics Of Shopping With Mobile
Mobile is causing some of the roles of buyers and sellers to evolve, with each gaining new responsibilities in the shopping process. During simpler times, […]
Continue readingSMBs Along The Mobile Trail
Small and medium-sized businesses (SMBs) are marching along the mobile path. Last year SMBs were dabbling in mobile apps and Web sites in search of […]
Continue readingIn Mobile, It Could Be The Little Things That Count
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost’s OMMA Mobile conference in New York […]
Continue readingBankers Chase Mobile In Latin America
Mobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America […]
Continue readingIs There Life After That Scan?
Using 2D barcodes only to send someone to a Web site is finally becoming a thing of the past. More interestingly, the follow-on actions after […]
Continue readingMobile Shopping Behaviors Still A Moving Target This Holiday
With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales […]
Continue readingTasti D-Lite: Give Customer Check-Ins Their Just Desserts
There is little doubt of the importance of location awareness in a world gone mobile. As digitally enabled customers walk around car dealerships, shopping malls […]
Continue readingShowrooming All Along The Way
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when […]
Continue readingThere’s a Category For That App
With continually improving technology and an arsenal of a million or so apps, smartphones can be made to perform almost any task. Phones can do […]
Continue readingLiving In The 50 Percent Mobile Club
Mobile is living in the land of the half stats. Half stats are when the numbers hit around 50 percent, or half, of a given […]
Continue readingStop & Shop & Scan: Grocery Retailer Gets Mobile Proactive
It’s understandable that a consumer might use in-store mobile barcode scanning to save money on a big-ticket item. The customer can scan an item, quickly […]
Continue readingBattle Of The ETA: GPS Vs. Android Vs. iPhone
How well can a mobile phone estimate when you’ll arrive somewhere? As a long-time user of location tracking, it always bothered me that my car […]
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Books by Chuck Martin
