A conversation with Tony Parisi, Global Head of VR and AR Strategy at Unity Technologies, the company with a content creation engine used for virtual […]
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IoT at Retail: Up to $1 Trillion Impact
By Chuck Martin There have been numerous estimates on the potential size or value of the IoT marketplace, generally measured in the trillions of dollars. […]
Continue readingBeaconing on Tap for Retailers to Reach Holiday Shoppers
By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has […]
Continue readingSears Lets Mobile Shoppers Return, Exchange Items from Their Car
By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a […]
Continue readingSubway & the Full Menu of Mobile Payment Options
By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to […]
Continue reading4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue readingTargeted Mobile Shopping Ads Starting to Hit Home
By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
Continue reading54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the […]
Continue readingMobile Shopping & the Age Factor
By Chuck Martin Mobile shopping may not have any great age barriers. It turns out that older shoppers are comfortable using their phones to shop, […]
Continue readingApple Dives into the World of Mobile Payments
By Chuck Martin Mobile payments are starting to get serious. Besides some larger iPhones and cool new watches, Apple’s major foray into mobile payments yesterday […]
Continue readingMobile Payments & the Willingness to Pay
By Chuck Martin We may be about to see just how many people are seriously interested in making mobile payments. After months of early testing […]
Continue readingCES & the Road to Mobile Commerce
By Chuck Martin As I get ready to head out to the International CES show, I’ve been going through all the mobile commerce potentials being […]
Continue reading53% of Smartphone Shoppers Use Mobile to Decide the Right Product to Buy
By Chuck Martin Smartphone owners tend to use their phones not much so much to buy but rather to help them decide what to buy. This can be a […]
Continue readingHoliday Shoppers Meet Retailer Mobile Sites
By Chuck Martin Numerous recent studies indicate mobile will play a relatively prominent role in holiday shopping this year. People will be researching, checking and […]
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Books by Chuck Martin
