Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
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Reaching the Right Screen at the Right Time
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
Continue readingMoving to the Next Stage Of Smart Mobile Adoption
We’re in a state of mobile transition. Pouring over some of the various pieces of mobile research this week, of which there is a lot […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
Continue readingThe Need (And Cost) For Speed
It’s still early in the higher-speed mobile revolution. While the answer to the need for mobile speed is just around the corner, it could be […]
Continue readingMobile Wallet
It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. There of course is industry-darling Square, which you can […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
Continue readingMobile Makes Coupons Relevant
Mobile makes coupons matter. While coupons have been around since 1887 when Coca-Cola first offered them to promote free samples of Coke, nothing has revolutionized […]
Continue readingThe One-Tap Buy
Look around any shopping facility of any kind these days and you’re likely to see someone using their mobile phone. While phone calls and texting […]
Continue readingNow Share This
Content sharing is going mobile. Next to the familiar buttons of Facebook’s Like, Twitter’s Tweet and Google’s +1 comes Mogreet’s moShare. The idea is that […]
Continue readingThe SXSW Hackathon
With so many developers attending SXSW, it seemed only natural for someone to run a healthy tech completion, which is what AT&T did with its […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
Continue readingThe Legacy of SMS & MMS
Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
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Books by Chuck Martin
