Mobile shopping behavior continues to evolve with consumers using smartphones and tablets for both researching and purchasing products. I came across an interesting new study […]
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Showrooming May Not Be the Retailer Challenge
It appears much of the retail action relating to mobile is likely to happen in the actual store. Going through the lengthy annual global shopping […]
Continue readingMobile Payments Getting Ready for Prime Time
It looks like NFC will play a significant role in this year’s annual Mobile World Congress in Barcelona. Google will be there promoting its mobile […]
Continue readingMobile Purchasing: Urgent Need vs. Irrational Passion
In yet another view of what causes people to buy something via mobile device comes a piece of research out of theUK showing that smartphone […]
Continue readingThe Rise of SMS Mobile Coupons
A text from Target today reminded me that my mobile coupons were about to expire, suggesting that if I’ve lost them to text OFFERS to […]
Continue readingPrice Matching & the Mobile Shopper
The bar for retailers to play in the mobile space to combat showrooming keeps getting higher. Best Buy’s decision to finally match the prices of […]
Continue readingThe Mobile Strategy Is the Strategy
Some interesting insights that pertain to mobile commerce came out of today’s Mobile Insider Summit. In the opening keynote, JWT Executive Creative Director Eric Weisberg […]
Continue readingMobile Impact on the Future of Air Travel
The air travel experience could become a lot more interesting, based on what we heard at the MediaPost Mobile Insider Summit today. In one of […]
Continue readingCommerce and the Mobile Insider Summit
Heading to MediaPost’s Mobile Insider Summit in Florida, I’m going over the who’s who of mobile on the agenda to review what we may learn […]
Continue readingTesting The Old To Work With The New
Since I travel quite a bit and regularly use the airlines’ mobile apps, the announcement today of the testing behind Delta Air Lines’ mobile ticketing […]
Continue readingAugmenting the Mobile Shopping Experience
The verdict is still out in terms of what kinds of interactions mobile shoppers will ultimately experience in stores, but new ideas keep coming. For […]
Continue readingSnowed-in & Mobile Shopping
It looks like a good day in the northeast for some mobile couch commerce. With snow pinning many consumers into their homes, I have to […]
Continue readingMobile Payments: The How vs. the Who
With a steady stream of announcements about the introduction or updating of various mobile payment methods, I have to wonder if it will end up […]
Continue readingThe Great Digital Wallet Gap: Awareness & Usage
The distance between creating mobile wallet technology and people using digital wallets looks like one big information gap. That is, most people are not aware […]
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Books by Chuck Martin
