By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
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Mobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Grocery Shoppers: ‘Save Me Time & Money’
By Chuck Martin Mobile savvy shoppers seem to know what they do and don’t want in their shopping experience. They want mobile technology that makes […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingForcing vs. Facilitating Mobile Commerce
By Chuck Martin Having a bit of time to kill while traveling through London’s Heathrow Airport yesterday, I stumbled across what might be an interesting […]
Continue reading$508 Billion Moving Through Mobile
By Chuck Martin Discussions of mobile payments are everywhere. Now comes a new report projecting just how big that market will be this year, and […]
Continue readingMobile Payments: Coming to a Store Near You
By Chuck Martin Everyone seems to want to get in on the mobile payments action. While credit card companies continue to expand their various joint […]
Continue readingIn-Store Shopping Time: 23 Minutes; Some Out in Fewer than 5
By Chuck Martin If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people […]
Continue readingMobile Shoppers & Getting a Better Deal Elsewhere
By Chuck Martin While most people prefer to shop in stores, it may not take much to get them to leave. Studies consistently show that […]
Continue readingSmartphone Shoppers Taking Charge at Retail Websites
By Chuck Martin Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone […]
Continue readingThe Mobile Consumer Journey: the View from London
By Chuck Martin Mobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and […]
Continue readingMobile Payments Scorecard: Expectations Up, Still a Ways to Go
By Chuck Martin With a regular barrage of mobile payments stats of all types, it can be bit refreshing to look at the broader picture […]
Continue readingMobile Shopping: A Global Snapshot
By Chuck Martin Mobile shopping has no real geographical boundaries since people everywhere like to shop. Now a new report highlighting some of the mobile […]
Continue readingMobile Payments May Be Taking Flight
By Chuck Martin The idea of mobile payments being up in the air could be taking on a whole new meaning. Many airlines appear to […]
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Books by Chuck Martin
