By Chuck Martin Digital coupons are moving to mobile in a big way. This year, more than 70% of U.S. adult digital coupon users will […]
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Mobile Increases In-Store Shopping for 22%, Decreases for 19%
By Chuck Martin Mobile is having a split effect on in-store shopping, causing some people to shop there more and some less. However, for most […]
Continue readingMobile Shopping Discounts & the Value Exchange
By Chuck Martin Many mobile shoppers don’t want to be tracked while in stores though some seem to be ready to trade a bit of […]
Continue readingMobile at Retail Seen As Critical; Investment, Not So Much
By Chuck Martin While most retailers see mobile as critical to the growth of their business, the majority aren’t planning to put significant money behind […]
Continue readingMobile Payments & Skipping the Checkout Line
By Chuck Martin While most consumers like to shop in physical stores, many want to get out quickly and efficiently once they’ve decided on their […]
Continue readingIn-Store Assistance? Shoppers Take Mobile over Salespeople
By Chuck Martin When it comes to reaching mobile shoppers, many retailers may be missing the mark. Merchants have incentive to find effective ways to […]
Continue readingPaying by Mobile: Travel Leads the Charge
By Chuck Martin While mobile payments aren’t yet in the masses, they do seem to be inching along in various areas. For the first quarter […]
Continue readingMobile Shopping & the Growth of Power Users
By Chuck Martin I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact […]
Continue readingMobile Shopping Technologies & the Challenge of Consumer Adoption
By Chuck Martin The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do […]
Continue readingLocation Targeting Improves; Next Up, the Messaging
By Chuck Martin As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with […]
Continue readingMeasuring Mobile Shopping: All Pointing Up
By Chuck Martin Mobile shopping is getting bigger faster, even if it still doesn’t appear to dominate the purchasing landscape. The latest eMarketer report on […]
Continue readingConsumers Look for Banks with Mobile
By Chuck Martin While the activities of banks have been steering them into aspects of mobile commerce for some time, it may have looked like […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
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Books by Chuck Martin
