By Chuck Martin Every day it becomes clearer that the smartphone is becoming the hub of commerce. When American Express recently unveiled its new EveryDay […]
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Tracking Mobile Shoppers: Consumers Want to Know Why
By Chuck Martin It’s well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few […]
Continue readingThe Goals of Mobile Shoppers vs. the Goals of Retailers
By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
Continue readingWhy People Don’t Use Smartphones to Shop
By Chuck Martin There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many […]
Continue readingAndroid Owners Spending More per Order; Overall Mobile Up
By Chuck Martin More money is being spent through mobile. As smartphone and tablet owners become more comfortable buying things from their mobile devices, they’re […]
Continue readingThe 3 Phases of Mobile Payments
By Chuck Martin It looks like we’re getting into the serious first phase of mobile payments. With the annual Mobile World Congress in full swing […]
Continue readingMore Mobile Shoppers Like Convenience of Websites Over Apps
By Chuck Martin Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing […]
Continue reading83% Plan to Purchase Via Mobile, Up 15%
By Chuck Martin More money continues to move through mobile. Most (68%) consumers already have spent money on an activity via mobile and even more […]
Continue readingMobile Messaging: Winning Over Payments
By Chuck Martin Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge […]
Continue readingMobile Payments & the Willingness to Pay
By Chuck Martin We may be about to see just how many people are seriously interested in making mobile payments. After months of early testing […]
Continue readingWhat About after the Mobile Purchase?
By Chuck Martin Most of the focus around mobile commerce at retail revolves around everything that happens before the actual purchase. There’s smartphone and tablet […]
Continue readingAugmented Reality & the Move to the World of Flat Surfaces
Augmented Reality (AR) may have found a place to happen. When AR was first seen and used a few years ago, it was generally showcased […]
Continue readingCoupons & the Gradual Migration to Mobile
By Chuck Martin Those mobile coupons keep coming, mainly because they work. Going through a new study by BI Intelligence confirms what various other research […]
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Books by Chuck Martin
