We’re in a state of mobile transition. Pouring over some of the various pieces of mobile research this week, of which there is a lot […]
Continue readingA China Approach to Targeted Mobile Marketing
There’s a unique form of mobile targeting going on in China. Last week I had the opportunity to share some mobile insights with the general […]
Continue readingThe Need (And Cost) For Speed
It’s still early in the higher-speed mobile revolution. While the answer to the need for mobile speed is just around the corner, it could be […]
Continue readingMobile Wallet
It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. There of course is industry-darling Square, which you can […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
Continue readingMobile Makes Coupons Relevant
Mobile makes coupons matter. While coupons have been around since 1887 when Coca-Cola first offered them to promote free samples of Coke, nothing has revolutionized […]
Continue readingThe One-Tap Buy
Look around any shopping facility of any kind these days and you’re likely to see someone using their mobile phone. While phone calls and texting […]
Continue readingNow Share This
Content sharing is going mobile. Next to the familiar buttons of Facebook’s Like, Twitter’s Tweet and Google’s +1 comes Mogreet’s moShare. The idea is that […]
Continue readingAndroid’s Next Act, the Samsung Galaxy Nexus
What a distance mobile has come since Apple launched the iPhone back in 2007. BlackBerry was dominant, back in the day, and Android was just […]
Continue readingHold the Phone
On a recent shopping trip to Staples, I scanned the barcode on an electronics item I planned to purchase and through my trusty ShopSavvy app […]
Continue readingThe SXSW Hackathon
With so many developers attending SXSW, it seemed only natural for someone to run a healthy tech completion, which is what AT&T did with its […]
Continue readingThe Fun in Getting to SXSW
Getting to Austin yesterday for today’s Interactive sessions opening today proved to be a trying adventure for many. Strong winds closed DFW Airport, a main […]
Continue readingSXSW and the Networked Car
One of the more obvious big marketing spenders at SXSW was Chevy, which showcased its 4G LTE concept car in addition to an entire fleet […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
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Books by Chuck Martin
