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The Race in How to Get Money from Mobile Shoppers

  • Mobile
Net Future Institute
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To Chuck Martin The race to mobile point of purchase looks like it’s between the retailers and the consumers. The latest research from Javelin Strategy […]

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Targeted Commerce Coming to the Lock Screen

  • Mobile
Net Future Institute
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By Chuck Martin Commerce is coming to the mobile lock screen. Facebook Home received lots of attention when it recently introduced the notion of optimizing […]

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The Global World of Mobile Commerce

  • Mobile
Net Future Institute
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By Chuck Martin There’s little doubt that mobile commerce is a global phenomenon. In just the last couple of months, I’ve noticed a barrage of […]

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Showrooming & the 20% Mobile Deal Factor

  • Mobile
Net Future Institute
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By Chuck Martin It may only take up to a 20 percent deal to drive a mobile shopper out of a store to purchase online. […]

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Who Is Doing the Shopping Using Smartphones & Tablets?

  • Mobile
Net Future Institute
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By Chuck Martin Have you ever wondered whether mobile shopping behaviors will end up split in some way or if spending patterns ultimately will resemble […]

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How Much Do People Spend Using Smartphones & Tablets?

  • Mobile
Net Future Institute
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By Chuck Martin Sometimes there are logical misperceptions around mobile. Many believe that more people own iPhones than Android phones, though many pieces of research […]

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They Search Local Businesses on Mobile; Most Then Buy

  • Mobile
Net Future Institute
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By Chuck Martin The mobile impact on retail may be coming down to the big guys and the little guys. Three pieces of recent research […]

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Pssst! Buy This! No, Buy This! (That Ad Is ‘Speaking’ to You)

  • Mobile
Net Future Institute
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Are mobile shoppers about to hear from their phones as they shop? Voice pioneer Nuance Communications today introduced a new mobile advertising format that lets […]

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The Mobile Nudge: Gently Edging the Customer On

  • Mobile
Net Future Institute
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It may be the small incentives via mobile that drive consumers to spend more at retail. There are the big deals, like a half-off-the-price sale, […]

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The $1,000 App: When Your App Can’t Do It All

  • Mobile
Net Future Institute
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Even though some apps are extremely targeted, there are times that a business needs to go outside to supplement what they offer. The recent announcement […]

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The Numbers Around Mobile Commerce

  • Mobile
Net Future Institute
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Coming to the end of the first quarter of the year, as hard to believe as that is, I thought it time to take a […]

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Great Deals Drive Mobile Consumers

  • Mobile
Net Future Institute
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Everybody likes a great deal. The Starbucks offer through Groupon last week highlighted this. The daily-deal company offered a $10 gift card to Starbucks for […]

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Mobile & the Transformation of the Role of the Cashier

  • Mobile
Net Future Institute
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As more retailers arm their sales associates with mobile technology to assist with in-aisle shopping, I have to wonder about the future role of the […]

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Mobile Payments Backed by Credit Cards? Not So Much

  • Mobile
Net Future Institute
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The mobile payments space, especially around mobile wallets, continues to get interesting. Two separate pieces of news today give yet another indication of the complexities […]

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Books by Chuck Martin

Mobile Influence

The Third Screen

The Third Screen

The Smartphone Handbook

Keynote Speaker

Coffee at Luna's

Keynote Speaker Chuck Martin

Net Future

Keynote Speaker Chuck Martin

The Digital Estate

Keynote Speaker Chuck Martin

Max-E-Marketing in the Net Future

Keynote Speaker Chuck Martin

Tough Management

Keynote Speaker Chuck Martin

Managing for the Short Term

Keynote Speaker Chuck Martin

 

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