The Numbers Around Mobile Commerce

by Net Future Institute on March 28, 2013

Coming to the end of the first quarter of the year, as hard to believe as that is, I thought it time to take a look at the state of some of the numbers around mobile commerce.

Being somewhat of a research stat packrat, I tend to accumulate a lot of mobile commerce nuggets, especially in the course of assembling this publication each day.

So here are some that may catch your eye as they did mine.

  • $55 billion projected to be spent on mobile by retailers in two years, up from $28 billion this year. (Juniper)
  • 32% research and purchase on a smartphone, 47% research and purchase on a tablet. (Lenovo)
  • $20 billion in mobile sales at eBay expected this year, up from $13 billion last year. (eBay)
  • 85% of people would rather go without water than their mobile apps. (Apigee)
  • 52% of smartphone users prefer showing a coupon to a cashier, 24% prefer scanning-based methods. (RadiumOne)
  • 48% growth in mobile payments is expected in the US, going from $18 billion this year to $90 billion in 2017. (Forrester)
  • 59% in the UK use mobile to make online purchases, and 46% always use mobile to research a purchase. ((RedShift Reseach)
  • 40% of UK smartphone owners most popular purchases are for retail goods. (Intela)
  • 51% of US consumers are aware of digital payment providers other than PayPal. (comScore)
  • 57% of group buys from companies such as Groupon, Living Social and Wowcher come via iPhone and 27% come from Android phones. (Affiliate Window)
  • 56% of Americans are happy to spend $10 via mobile. (Intela)
  • 8% of smartphone owners shopped from their phones in a one-month period, compared to 40% of tablet owners. (Experian)
  • $31 billion in US mobile retail sales in 2017, up from $12 billion this year. (Forester)
  • 36% of the US population owns a tablet, 55% own a smartphone. (Deloitte)
  • 18% of French are unable to order dinner without using an app. (Apigee)

Of the forecasts, some will turn out to be true and others we’ll have to wait and see.

Which ones strike you? Any you’d like to add?

 Chuck Martin is editor of mCommerce Daily at MediaPost and writes the daily MobileShopTalk. He is author of “The Third Screen,” “The Smartphone Handbook,” and the soon-to-be-published “Mobile Influence.” He is CEO of Mobile Future Institute and a frequent mobile keynote speaker around the globe.

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