The Latest From the Blog

by Chuck Martin on November 19, 2011

  • The Legacy of SMS & MMS
    Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another stark reminder of the challenges of moving from the old to the new. Though there’s little doubt about the direction of the market ultimately moving to streaming movies, the timing […]
  • The Latest From the Blog
    The Smartphone: It’s Personal Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one mobile aspect that is particularly significant. The smartphone allows the linkage of supply and demand with time and location.  It facilitates multifaceted communications capability by speaking, […]
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