Advertising in the Self-Driving Car

November 18, 2015

By Chuck Martin Published reports indicate that Apple is working on building a self-driving car and even looking for a location near San Francisco to test it out. Presuming the report is true, the caveat being that only Apple ever knows what Apple is coming out with in the future, this could be an interesting […]

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Beacons: Advertising vs. Data Collection

November 18, 2015

By Chuck Martin Beacons are hardly the biggest thing in the Internet of Things but they continually are one of the most talked about. Part of this is because they’re being tried in so many places, from retailers to office buildings and homes. U.S. regulators this week even approved beacons to be used by iRobot […]

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75% Would Skip Stores that Use Facial Recognition for Marketing

November 18, 2015

By Chuck Martin There may be a million or so beacons in the marketplace but that doesn’t mean consumers have any idea about what they are or what they do. Almost three quarters (70%) of consumers don’t know what a beacon is, according to a new survey. The study comprised an online survey of 1,100 […]

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Marketing And The Consumer Targeted IoT Development

November 18, 2015

By Chuck Martin Any marketers looking to use the Internet of Things for messaging any time soon may want to check in on those developing the capabilities for it. While consumers are the clear target market for one in three developers, more than a quarter of them are unsure of the eventual audience, based on […]

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The Top 5 IoT Success Factors for Media & Entertainment Companies

November 17, 2015

By Chuck Martin As more businesses dive into the Internet of Things, one of the key questions on the table is how to define success. For media and entertainment companies, there are five factors, based on a large global study. The top-of-the-list factor is being able to gather, process and analyze huge amounts of digital […]

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79% of Big Companies Using IoT Technologies

November 17, 2015

By Chuck Martin Most major companies have Internet of Things initiatives in place today and they’re reaping rewards from those investments. Businesses investing in IoT initiatives are reporting significant revenue increases as a result, with an average increase of 16% last year, based on a new global study. About one in 10 (9%) saw a […]

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IBM, Google, Intel Lead in IoT Buzz

November 17, 2015

By Chuck Martin There may be many way to measure companies involved in the Internet of Things, but based on the buzz factor, IBM, Google and Intel are at the top of the list. The quarterly ranking is not based on revenue, units sold or market share, but by activity of others in the market […]

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Internet Connections Coming: 25 Billion Things, 4 Billion People

November 17, 2015

By Chuck Martin By the end of this year, four times more things than people are expected to be connected to the Internet. While that’s a lot of people, it’s a real lot of connected objects. And within five years, the number of things connected to the Internet will be six times more than humans, based on […]

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The Connected Home: 700 Million Smart Appliances Coming

November 14, 2015

By Chuck Martin The smart home is poised to explode in smartness. While not so smart at the moment, with fewer than a million ‘white-goods’ smart devices shipped last year, the home connected appliance situation is going to dramatically increase, based on a new global study. More importantly, when connected devices outside of major appliance […]

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