CES Product Introductions Highlight The Blurring Of The Lines

January 11, 2016

By Chuck Martin Some of the innovations unveiled at CES this year show that The Internet of Things is causing some of the lines to blur. In numerous cases, the idea of one device doing one thing is falling by the wayside. Or maybe more accurately, it’s that a device designed to do one thing […]

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The Pre-CES Report: Increases In Smart Homes, Wearables, Smart TVs, Drones

January 11, 2016

By Chuck Martin It appears the tremendous growth of The Internet of Things is driving the consumer technology industry to record-setting growth. Consumer technology retail revenue is slated to hit $287 billion this year, according to new figures from the Consumer Technology Association, which released the figures on the eve of CES International, which the […]

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CES Meets The Internet Of Things; Many Consumers Ready

January 11, 2016

By Chuck Martin CES International this year could easily be mistaken for a mega show about The Internet of Things. Over the last two annual events, always held here in Las Vegas at the cavernous Las Vegas Convention Center in addition to a large spillover to numerous hotel conference facilities, IoT technology has been somewhat […]

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40 Million Cars Connected To The Internet; 64% Want It

January 2, 2016

By Chuck Martin For the past few years, connected cars have been a big deal at the annual CES show in Las Vegas and it looks like it could be the tip of the iceberg. Two years ago, General Motors made a big deal at the show with its in-car networking, apps in the dash […]

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Why Mobile Shoppers Head to Stores: 47% Want to See Items, 41% Want to Take Them Home

November 30, 2015

By Chuck Martin While most consumers have smartphones they use for shopping, most of the actual purchasing still happens in a physical store. Numerous studies have been pointing to this phenomenon for some time. Even though people can somewhat easily make a purchase from a mobile phone, they still would rather do it in a […]

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Wearables & Leading to the Marketing Messaging

November 30, 2015

By Chuck Martin Wearable computing is going more mass market. We’re not talking just about smart watches or fitness trackers, but actual clothing that’s being made ‘smart,’ thanks to embedded technologies. Like fitness trackers, smart clothing generally needs a companion mobile app so the wearer can receive information captured by the smart thing being worn. […]

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Retailers’ Top Department for IoT Benefit: 55% Say Customer Service

November 30, 2015

By Chuck Martin Many retailers see the promise of the Internet of Things as learning more about shopping behaviors and quickly meeting consumer demand. The least of the problems it would solve are dealing with equipment outages and inventory visibility, based on a new study. The study, the Internet of Things in Retail: Great Expectations […]

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89% See IoT Impacting Customer Engagement ‘Very Significantly’

November 18, 2015

By Chuck Martin When it comes to the impact of the Internet of Things on customer engagement, the marketers leading the charge see a totally different picture than those behind. And the leaders are looking to leverage new connections with customers, who expects highly personalized engagements, based on a new report. The study, Brand Attraction […]

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Advertising in the Self-Driving Car

November 18, 2015

By Chuck Martin Published reports indicate that Apple is working on building a self-driving car and even looking for a location near San Francisco to test it out. Presuming the report is true, the caveat being that only Apple ever knows what Apple is coming out with in the future, this could be an interesting […]

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