24% Never Leave the House without Smartphone

by Net Future Institute on July 9, 2014

By Chuck Martin

There may be some good news for the advancement of mobile payments, depending on where people live.

While the mobile payment joint venture of Verizon, AT&T and T-Mobile grapples with changing its name from the unfortunately-selected name of Isis, consumers around the world look to technology to make payments simpler, connected and faster.

For online shopping, the smallest number of consumers in the U.S. and Japan are concerned with online fraud while those in Singapore and Brazil are the most concerned, according to a 15-country study.

The research was conducted by Reputation Leaders for PayPal and comprised a survey of 15,000 adults 18-64 in Australia, Brazil, Canada, China, France, Germany, Israel, Italy, Japan, Russia, Singapore, Spain, Turkey, UK and the US.

For annoyances with physical shopping, a third (33%) of those in the US are annoyed at waiting for someone to be available to take their payment. This contrasts to 7% in Japan and 10% in China.

The study also found that half the global population wastes up to four hours a day. It found that 23% say they waste the most time on being stuck and traffic and 15% waiting in line to pay for things.

As might be expected, paying by mobile could alleviate some of the wasted time.

When asked which they would never leave the house without, 24% said their smartphone, 21% credit card and 20% cash.

The research is yet another indicator of the global nature of mobile.

Mobile payments may advance faster in one market than another depending on the scope of the perceive problem being solved.

Mobile wallets and payments may be moving ahead region by region, but they are moving ahead.

All the major issues relating to mobile commerce will be discussed at the MediaPost OMMA mCommerce conference in New York on Aug. 7. Hope to see you there. Check out the agenda.


Chuck Martin is Editor of the mCommerce Daily at MediaPost and writes the daily MobileShopTalk column. He is the author of “Mobile Influence,” “The Third Screen,” and “The Smartphone Handbook.” He is CEO of Mobile Future Institute. Chuck Martin is a frequent Mobile Keynote Speaker and Mobile Marketing Speaker internationally. He also addresses Social Media in Mobile.


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