Early Adopters of the Internet of Things Excited, but Cautious

by Net Future Institute on December 5, 2017

Early adopters of IoT technology can be both demanding and forgiving around smart home technologies. Those consumers are eager and able to figure out customized solutions and are empowered to make those things work for them, according to a new study. The study comprised interviews of 100 adults who are early adopters and prospects of […]

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Interview with Dave Meeker, Vice President at the agency Isobar, which is part of the Dentsu Aegis Network. Dave has been Managing Partner of Effective UI, Executive Advisor at Draft Worldwide and Director of Custom Application Development at WhittmanHart. At Isobar, Dave is responsible for the company’s innovation consultancy and he oversees the Isobar NowLab, […]

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Interview with Ben Kartzman, CEO and Co-Founder of Spongecell, an advertising technology company that specializes in data-driven campaigns. Ben has been a Manager at Accenture, Senior Consultant at Bridgeline Software and Consultant at C-Bridge Internet Solutions. Ben’s area of focus involves using artificial intelligence to identify the right content for the right person at the […]

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29 Billion Connected Devices Projected; Video Leads The Way

June 22, 2017

By Chuck Martin More things are getting connected, which is driving more digital traffic. Mobile video traffic alone is expected to grow by 50% a year for the next five years, according to a new global study. By that time, mobile video traffic will account for most (75%) of all mobile data traffic, according to […]

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IoT Spending At $737 Billion, On Way To Pass $1 Trillion

February 10, 2017

By Chuck Martin After spending several days with the consumer electronics industry at CES in Last Vegas earlier this year, it was quite obvious that the market now sees the Internet of Things as a very big deal. To help numerically add icing to that electronic cake, IDC recently came out with an updated IoT […]

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25 Million More Voice Assistants Coming This Year; Amazon, Google Dominate

January 26, 2017

By Chuck Martin Voice assistants are coming in a big way this year. Last year, 7 million voice-first devices, most notably Amazon Echo and Google Home, hit the market. That was up from only 2 million the year before. This year, 25 million devices will be shipped, bringing the total number of voice-first devices to […]

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Car Of The Future: Ridesharing And Advertising On-The-Go

November 18, 2016

By Chuck Martin The car of the future may be here sooner than many people think and mobility of the future may look different than expected. One of the most significant effects of the driverless car of the future will be the different ways that time will be spent in a car along with new […]

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Getting Consumers To Buy Into The Internet Of Things

August 17, 2016

By Chuck Martin There‚Äôs buying into the Internet of Things and then there is buying in the Internet of Things. This phenomenon became pretty clear in an interesting stat that was tossed out at the MediaPost IoT Marketing Forum recently. During his presentation, Bill Lee, VP, Smart Home Marketing at Samsung Electronics America, recounted how […]

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The Internet Of Things By The Percentages

August 8, 2016

By Chuck Martin The percentage growth involving the Internet of Things is quite varied and in many cases rather stunning. Based on a tabulation of the market research that came out over the first six months of this year that I just completed, some of the growth areas are more than double and even triple […]

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